Added: 22.02.2017 9:54 | 1 views | 0 comments
The Turkish TV drama wave hit Asia starting with Pakistan and Indonesia when, a few years ago, the leading channel suddenly aired 3 to 4 Turkish series back-to-back in prime time.
Added: 22.02.2017 9:05 | 1 views | 0 comments
It may be time to put to rest the myth of media-dark rural India. A perspective from BARC's Partho Dasgupta.
Added: 22.02.2017 8:56 | 1 views | 0 comments
Brand Equity caught up with the voice of Donald Trump from the famous 'America First, The Netherlands Second' video which triggered a worldwide sensation.
Added: 22.02.2017 7:14 | 0 views | 0 comments
Qyuki got its roster of talent using analytics instead of old fashioned A&R.
Added: 22.02.2017 7:14 | 1 views | 0 comments
The House Of Originals's Sulagna Chatterjee on why she speaks in defence of the current state of television entertainment.
Added: 22.02.2017 5:15 | 1 views | 0 comments
With cricketer Chris Gayle and technologically superior rubbers, the mass condom brand hopes to penetrate a more affluent segment
Added: 21.02.2017 23:50 | 1 views | 0 comments
With one of highest number of on-demand video platforms in any global market, players are going OTT to woo Indian viewers.
Added: 21.02.2017 23:48 | 1 views | 0 comments
Each of its four core members - Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya - have built their own clout on social media over the years.
Added: 21.02.2017 23:47 | 1 views | 0 comments
TVF with their brand of humour are finding a resonance with the younger TG particularly which is pulling out of the prime-time viewership.
Added: 21.02.2017 10:07 | 1 views | 0 comments
While several brands discovered a more purposeful approach along the way, Star Plus makes the case for a purpose it's backed for a while being articulated more sharply.
Added: 15.02.2017 7:15 | 2 views | 0 comments
A pick of some memorable ads done by Vodafone and Idea Cellular over the years .
Added: 14.02.2017 23:50 | 3 views | 0 comments
Can Amit Burman, Dabur scion and the man behind India's first poker league, take the 'stigma' out of the card game'?
Added: 14.02.2017 23:49 | 2 views | 0 comments
Snap Inc's IPO marks the latest salvo in a slugfest for consumer attention and advertising dominance. How do the various contenders stack up?
Added: 14.02.2017 23:47 | 3 views | 0 comments
At the time of writing, a year's worth of Amazon Prime at Rs 499, is a rupee less than just a month's worth of content on Netflix's.
Added: 11.02.2017 8:14 | 1 views | 0 comments
From a modern 'adda' experience to gentle sips of exotic blends, tea lounges have a lot to offer. Can they break the coffee and café clutter?
Added: 11.02.2017 8:14 | 2 views | 0 comments
Italy-born, London-bred, NY-based Nardis, on why media agencies don't get the love they deserve.
Added: 07.02.2017 23:50 | 1 views | 0 comments
Distilled cow urine for human consumption retails anywhere between Rs 40 and Rs 150 per 500ml.
Added: 07.02.2017 23:49 | 1 views | 0 comments
Not only does cow urine kill toxins within the body but is beneficial for treating various diseases.
Added: 07.02.2017 23:48 | 1 views | 0 comments
Lenovo, Moto's current owners are gambling on Moto Mods, add-ons that can be physically grafted on to its flagship Moto Z range.
Added: 07.02.2017 23:47 | 1 views | 0 comments
GCPL's Sunil Kataria on why storytelling matters in the lives of brands.